Well, technically it is a CNET acquisition, but bringing the HeyPix guys on board is the first time (in any incarnation of Webshots) that we have bought another company and we are very excited.
The Webshots Desktop software has been downloaded more than 100 million times and we now have a client software team that can drive further innovation in the photo sharing space.
Jeff Clavier could moonlight as a detective and Rafat was again ahead of the game.
No Soap, Radio! 
Actually, it was more a case of trying to think what I would buy if I was you guys, and thought that Heypix was what I would go for. Best of luck with the integration.