Per year. In this month’s Fortune Magazine which features “The 50 Most Powerful Women in Business”, Prudential is running an ad that is a marvel of insensitivity, the least of which is feeding one’s fears of losing a loved one!
How do you insult women and men in 3 sentences?
The copy for this ad reads:
What would you do? How would you manage? Caring for a child or elderly parent, cleaning the house, driving the kids to soccer practice, cooking meals.
A recent study concluded that the value of the things she does can be as much as $43, 461 per year, not including overtime…
Great job marketing team, hope that ad pulls huge in your target demo.