The subject is meant to be dramatic and rhetorical. Have a look at the 5 year graph of rank from Alexa (imperfect, of course), but certainly not indicative of the clout one might expect from such an immense brand.
More shocking is the apparent lack of relevancy of time.com to Google (and other search engines). My evidence is purely anecdotal, but pretty eye-opening. Time publishes a new magazine each week that hits newstands on Mondays. The online version is available around midnight EST. This week Time put out a piece called “The Next YouTubes” which featured several companies including zillow.com, farecast.com, and yelp.com along with a sidebar touting 37signals. The last company listed (three cheers!) was 30 Boxes. Now, in the PR world, a “hit” in Time magazine should be considered a crowning jewel.
We are certainly honored and undoubtedly building some brand awareness among an older demographic, but the impact, however, is relatively contained in scope.
Why? It seems that Google simply doesn’t index Time magazine with any frequency. One would imagine that Time would be quickly included in Google News and then echo out from there, but
48 hours 5 days later, searching Google news for Yelp, Zillow, et. al. won’t lead you to the Time article.
[tags]30boxes, time, timemagazine, google, googlenews, youtube, zillow, farecast, yelp, 37signals, steverubel, micropersuasion[/tags]